Efes Sonsuz Mavi is a limited edition beer created to celebrate the 100th anniversary of the Republic of Turkey. Its name, meaning Endless Blue, is a poetic nod to the striking blue eyes of Atatürk and the historic sea voyage that began in 1919 aboard the Bandırma Vapuru—marking the first steps toward independence. The design brings together a deep, saturated blue palette with warm copper accents, blending strength and elegance. At the heart of the label is the silhouette of the iconic ship, printed with metallic and tactile finishes that add a sense of depth and reverence. The beer itself is a doppelbock—a dark, intense brew said to be Atatürk’s favorite. Rich in symbolism and flavor, Sonsuz Mavi stands as a thoughtful tribute to the past and a bold toast to the future.