Born in Barcelona, Mayna has arrived to redefine the standards of the new generation of accommodation, meeting expectations and needs that reflect society’s new ways of travelling, living, and socializing. The company needed a brand that would support their ambitions and embody a culture of authenticity and delight. Formul worked with the Mayna team in the definition of its brand story, the naming of its brand, the creation of its visual identity and its communication materials.

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Mayna starts expanding into new cities by creating a Main House that embodies its brand. This hub offers essential services. Additional Mini Houses nearby or new Main Houses in different neighborhoods enhance the brand’s presence.

 

The brandmark is constructed by the weaving of two arches. Each arch represents a door, or an entrance to one of the Mayna houses. The letter "M" is only visible by the combination of the two, just like how the Mayna offering is enriched by the combined services available in the two houses.

 

Mayna's visual identity design is a reflection of its unique brand proposition: Elegant and thoughtful details paired with a minimalist design attitude that tell the story of refinement, a straight-to-the-point approach and an offering of essentials at a perfection.