The packaging design we created for Obsesso Cold Brew embodies a sleek and minimalist aesthetic that aligns with the brand’s premium positioning. The use of bold vertical logo on a matte black background exudes confidence and modernity. Contrasting white text is chosen to ensure clarity and immediate brand recognition, while neutral tones and elegant fonts used for key details like “Cold Brew” and “Shot” aim to evoke the artisanal craftsmanship of a coffee house experience.

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Subtle icons and concise instructions, such as adding water or milk, are integrated into the layout, making the product intuitive and user-friendly.

 

This design bridges the gap between convenience and the refined coffee shop aesthetic, appealing to coffee enthusiasts and on-the-go consumers alike.