Efes Glutensiz is Turkey’s first gluten-free beer, crafted for those who care about their health but don’t want to compromise on taste. We designed its label to reflect this careful balance — light yet rich, nostalgic yet modern. The transparent label and clean layout echo the lightness of a gluten-free diet, while the warm, deep tones of roasted buckwheat inspired the color palette. Nostalgic details, a handwritten font, and a touch of copper add craft and premium cues, while key Efes brand elements — the logotype and clinking glasses icon — keep it rooted in the family. The result is a design that feels distinct within the Efes portfolio, while staying true to the real beer experience.