
Obsesso
Drink Slowly, Look Twice: Designing A Moment Of Pause
Obsesso is a ready-to-drink cold coffee brand made for those who know that good things are worth sipping slowly. We designed a new packaging system for their slim can range—Latte, Caramel Macchiato, White Chocolate Mocha, Mocha, Coconut, and Black—bringing the texture and feeling of the coffee into the visual language. At the heart of the design is an organic swirl that looks like coffee mixing with milk, smooth and flowing like the drink itself, with a touch of something magical. Each variety comes with its own unique color combination, inspired by its ingredients, along with minimal icons that tell you exactly what you’re about to enjoy. The result is a packaging system that feels rich, calm, and made to be savored—just like the coffee inside.
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