In 2022, Anadolu Efes introduced Efes Grape Ale to the Turkish market as a fresh take on beer, appealing to both non-beer drinkers and enthusiasts seeking new flavors. Today we share with you the 3rd edition.

Our goal was to design premium packaging that clearly communicates what makes this beer unique while maintaining a strong connection to the Efes Pilsen brand. The design highlights craftsmanship and the quality of ingredients—elements often associated with wine packaging. We incorporated deep blue, a nod to Efes’ Aegean roots and its namesake, Ephesus. Inspired by premium wine labels, we added a layered label effect, textured paper, and gold foil detailing to create a refined, tactile experience.