NOA transforms character-filled buildings into beautifully renovated serviced apartments—perfect for short or long stays. Each property has its own story, and the brand identity was designed to reflect that. We created a flexible logo system where every building gets its own unique mark, based on its street name and number, while still staying part of the NOA family. Alongside this, we built a sub-brand system for the extra perks—like the lounge, co-working space, and gym—so everything feels connected, but never repetitive. The color palette combines deep navy, soft pastel green, and gentle greys to bring a sense of calm, comfort, and quiet sophistication across all touchpoints.