top of page
ONE TWO CASE STUDY.jpg

OneTwo

Packaging Design to Help Create a Healthy Habit

Toothpaste and floss are two essential tools for maintaining healthy teeth, yet flossing is often overlooked. Onetwo is an innovative packaging concept that combines these two necessities into a single, convenient container.

 

Recognizing the importance of flossing in dental care, the Onetwo design gently reminds users to floss every time they brush. By utilizing the typically unused space within a toothpaste package to store floss, this solution is both practical and sustainable. The packaging’s tooth-shaped design not only stands out on the toothpaste aisle but also establishes an iconic brand identity that appeals to all age groups.

 

With its clean and minimal visual design, Onetwo reinforces the image of a white, healthy smile. The subtle typographic metaphor cleverly highlights the product’s core benefit: the confidence of a healthy, radiant smile.

Services

Naming

Identity

Packaging

Product Design

Onetwo-02.jpg
ONETWO.gif
Onetwo-04.jpg
Onetwo-05.jpg
Onetwo-06.jpg
Onetwo-07.jpg
Onetwo-08.jpg
Onetwo-10.jpg
Onetwo-11.jpg
ONETWO.gif
Asset 5_2x.png
  • Behance
  • Instagram
  • X
  • LinkedIn

info@formuldesign.com
Acarkent 9. Cad. No: 1 /30 Beykoz

Istanbul, Turkey

© 2025 Formul

bottom of page