
OneTwo
Packaging Design to Help Create a Healthy Habit
Toothpaste and floss are two essential tools for maintaining healthy teeth, yet flossing is often overlooked. Onetwo is an innovative packaging concept that combines these two necessities into a single, convenient container.
Recognizing the importance of flossing in dental care, the Onetwo design gently reminds users to floss every time they brush. By utilizing the typically unused space within a toothpaste package to store floss, this solution is both practical and sustainable. The packaging’s tooth-shaped design not only stands out on the toothpaste aisle but also establishes an iconic brand identity that appeals to all age groups.
With its clean and minimal visual design, Onetwo reinforces the image of a white, healthy smile. The subtle typographic metaphor cleverly highlights the product’s core benefit: the confidence of a healthy, radiant smile.
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