After an intensive process, we are proud to unveil our work for House of Nulla, the new luxury fragrance brand by Nevbahar Koç and Esra Tümen Dinçkök.

Every brand has a story worth telling. In this article, our co-founder Elif explores the power of authentic storytelling in branding and why finding your unique story is the most valuable thing you can do for your brand.

Our Creative Director, Umut Demirel, is a jury member for the 2025 Good Design Awards.

Introducing the Storyteller collection: A collaboration between Haremlique Istanbul and Bettina, designed by Formul.

Obsesso cold coffee launches with a fresh packaging design by Formul. The perfect way to slow down and beat the summer heat.

Meet the new Dimes Pop Charm with bold, colorful packaging designed by Formul. With its playful minimal illustrations and vibrant vibe, it’s made to charm anyone looking for a fun, refreshing break.

We are thrilled to share that our product design for Loomee wins at the 2024 Good Design Awards.

We're thrilled to announce that our brand partner, Kitslo, has successfully secured funding on Kickstarter, the world's leading crowdsourcing platform! It’s been an incredible journey, and we’re proud to have played a key role in shaping Kitslo’s story—crafting both its industrial product design and brand identity.

We are delighted to recieve an IDA Design Award for our industrial design work for Loomee, an innovative book light design.

The third and latest edition of Efes Grape Ale designed by Formul launches at the end of 2024.

The all-new Obsesso packaging, designed by Formul, is here!

We celebrate two wins at the biannual design awards competition Crescent and Stars For Packaging.